If you're a Moomin Mug collector like we, this is the time you have been waiting for. Now Arabia has launched their new Seasonal moomin mug for 2020 and Seasonal Moomin Plate for 2020 named Relaxing. These new pieces has a colorful summer theme that follows up the Moomins’ summer adventure.
The artwork for these 2020 seasonal summer products are based on Tove Jansson’s Moominvalley Turns Jungle. The illustration features a Moomin family camping out in the garden on a hot summer day.
The seasonal mug for summer 2020 features Moominpappa in his favourite spot - The hammock. On the other side you'll find Moominmamma, Moomintroll and Snorkmaiden with the new tropical treats she has found in the garden.
The seasonal Plate for summer 2020 features the same illustration as in the mugs. Moominpappa in his favourite spot - The hammock and Moominmamma, Moomintroll and Snorkmaiden with the new tropical treats she has found in the garden.
Now, 2020 marks the 75-year anniversary of first Moomin novel by Tove Jansson. The 2020 summer set is involved in the #OURSEA campaign organised by Moomin Characters to raise one million euros for the sea conservation. From every mug sold 1 € will be donated to John Nurminen Foundation, a maritime organization with a mission to save the Baltic Sea and its heritage for future generations. More about the Our Sea campaign here.